A company with 10 months of life and 43 years of history
1979 – 2016

The bond between SLAM and the sea and sailing dates back to its foundation and developed rapidly, thanks to the use of innovative and high-performance materials, such as the iconic Mickey Bear fleece. It was worn for the very first time at the Moscow Olympics in 1980, by Dodo Gorla and Alfio Peraboni, winners of the bronze medal in the Star class. In the 1990s, SLAM began collaborating with one of the world’s most prestigious yacht clubs: the Yacht Club Costa Smeralda. SLAM is still the official licensee of the Maxi Yacht and Swan Cup regattas. In 2000, SLAM was the supplier of the Italian Sailing Federation at the Sydney Olympics and shared in the success of the Italian athletes and the gold medal of Alessandra Sensini in windsurfing. In 2005, Russell Coutts, New Zealand Olympic yachtsman and five-time winner of America’s Cup, became a SLAM testimonial and advisor in the development of new, high-quality technical garments. 2010 saw victory in America’s Cup with BMW ORACLE RACING. Another international victory came two years later, with the Groupama of Franck Cammas in the Volvo Ocean Race.

2017 - today

SLAM has been a partner of the Yacht Club de Monaco for over 20 years and collaborates on the projects of the Monaco Sports Academy, dedicated to athletes in all water sports. In the most recent partnerships, SLAM is the technical partner of the Young Azzurra team, a project started in 2020 by the Yacht Club Costa Smeralda to support talented young Italian sailors. In July 2021, the VAM Investments holding company, controlled by Francesco Trapani and headed by Marco Piana, acquired the SLAM brand and chose as the CEO the Olympic sailor Enrico Chieffi , who also joined as an investor. Just three months after presentation of the new company set-up to the market, SLAM is once again the official supplier and technical sponsor of the Italian Sailing Federation. The aim is to listen to the needs of athletes and to devise custom-made and high-quality products for them. The next step was the agreement with the Optimist class, the single-handed sailing dinghy on which children can start sailing and prepare to become tomorrow’s champions.