SLAM IS BACK
A perfect combination of history and state of the art
New logo

A contemporary reinterpretation of the historical logo 
Drawing inspiration from the sports ranges of the historical brand created in 1979, SLAM now has a new logo that expresses an entirely ITALIAN-MADE identity and style. The logo still has the full and sharp shapes of the original one, but the letters have been sloped 15 degrees to the right, to create a contemporary and high-profile logo, ready to set sail towards the future. The basis was the desire to reaffirm the identity of SLAM as a firm manufacturing high-quality technical clothing for sailing and seafarers. It was decided to go back to the origins, with a contemporary interpretation of the original logo, which has successfully represented and publicised SLAM worldwide for over 35 out of the 43 years of its existence. The new logo has a strong impact and conveys a modern, dynamic and innovative image

2022 New Projects

Dream Team. A huge amount of attention has been focused on forming the team of athletes, ambassadors, and influencers, who have been chosen not simply for testimonials, but also as genuine partners in a process of dialogue, research, and innovation on technical clothing, to be tested in the various regattas and in all kinds of sea and wind conditions, with the aim of achieving worldwide excellence in technical clothing. The current members of the Dream Team are: MAXI 100’ ARCA SGR; Mauro PelaschierTommaso Chieffi; Ruggero Tita and Caterina Banti - Tokyo 2020 Olympic champions in the Nacra 17 class; Marco Gradoni (three-time Optimist world champion) and Alessandra Dubbini - world champions in the 470 mixed class; Mattia Camboni - fifth place at Tokyo 2020; Matteo Iachino - world champion in Slalom PWA; Federico Alan Pilloni - junior windsurfing world champion; Sofia Renna IQFOIL - junior slalom world champion; Nicolò Renna IQFOIL, silver medal at the 2018 Youth Olympics; Jacopo Renna IQFOIL – second place in the Slalom U.17 European Championships: Davide Di Maria 2.4 Para World Sailing world champion; Andrea Totis and Alice Linussi in the 470 mixed class; Santiago Sampaio  - Portuguese Team Performance contender in class ILCA at the Paris 2024 Olympics.

Sustainability as a vocation

Respect for the environment is based on our origins as seafarers and our culture of protection of the marine environment. We are partners with One Ocean Foundation and share its values, objectives and search for solutions. That is why we have signed the Charta Smeralda, a code of ethics to share principles and actions to protect the sea and raise public awareness, highlighting the urgent need to address the most pressing problems of the oceans and the marine and coastal ecosystems. SLAM views sustainability and respect for the environment as a commitment and a social responsibility for the future of our children and our planet. The Leon Pancaldo, an 18.5-meter ketch designed by Studio Brenta in the 1980s and restored by Slam through major renovation work, is now a “training ship” and hosts sailing courses organized by SLAM for students of nautical institutes, with the aim of encouraging young people to approach sailing and of teaching them how to sail. With the support of the Menkab il Respiro del Mare Association, the students learn how important it is to respect the marine environment and how protect its fragile ecosystem.