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Barcolana: when the sea is a carpet of sailing boats “Great things can grow from small beginnings”
Barcolana is celebrating its half-century. Today it boasts 2,100 participating boats. These include expert sailors jostling at the start line, desperate to arrive in the first five, but also amateurs queuing up further back, where the great seafaring party is celebrated. “The further back you are, the better the party”. But, in the beginning there were just 51 boats who chose to gather together to celebrate the end of the summer season. Each of them came to challenge their own personal rival. It was free entry to all.
I AM_The Mag is a magalog packed with fun facts, passion, technology, performance and sailing sportswear. I AM_The Mag expresses the values of Slam that extend beyond the wind and the ocean. It is the encounter with the most human and genuine side of champions, with real events, and sailing competitions. It is innovative materials and technical garments tested by Olympic athletes. But it is also a city, Genoa, our cradle: proud, imposing and an experience that must be lived. I AM_The Mag is us, it’s you, and so welcome on board!
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