Italy's high-performance sailing clothing brand SLAM has joined forces with four-time America's Cup winner Emirates Team New Zealand in the build-up to the 37th edition of the iconic event in Barcelona next year.
SLAM a global brand which was founded in Genoa in 1979 – will come on board the New Zealand campaign as Official Apparel Supplier as the team prepares its defence of the America's Cup in October 2024.
Emirates Team New Zealand successfully defended the America's Cup in Auckland in 2021 having previously won the world's oldest international sporting competition in 1995, 2000 and then again in 2017.
SLAM changed hands in 2021, bought by VAM Investment Group, and embarked on a new high-profile voyage with world champion sailor Enrico Chieffi at the helm as CEO and a strong focus on world class technically innovative and high-performance sailing clothing.
Emirates Team New Zealand will defend the America's Cup against the winners of the Challenger Series which will be contested by five ultra-competitive teams: the UK's INEOS Britannia led by multi-Olympic champion Sir Ben Ainslie; Switzerland's two-time Cup winners Alinghi Red Bull Racing; Italy's Luna Rossa Prada Pirelli team led by Max Sirena as team director and skipper; American Magic led by Terry Hutchinson with Olympic Gold Medal winners Tom Slingsby and Paul Goodison; and the French K-Challenge led by Stephan Kandler.