SLAM presents the Autumn/Winter 2016-17 collection: the perfect fusion between technical innovation and a real passion for the sea
The new collection of futuristic garments is the unadulterated celebration of the Genova-based brand's history and DNA which brings together technology, expertise and taste. It was created for everyone who loves sports apparel with a nautical look
October, 11 - 2016
SLAM presents the Autumn/Winter 2016-17 collection: the perfect fusion between technical innovation and a real passion for the sea
Next season SLAM is coming out with dynamic, innovative shapes. This collection represents the culmination of a process of experimentation and technical evolution and a repertoire of technological knowledge that can be seen in the fabrics, treatments and the details of the products being introduced. Iconic pieces from previous collections have been reinterpreted with a modern twist, yet remain faithful to the original DNA of the brand, which is tied to a passion for the sea and sailing. In fact, it is this passion that makes SLAM such a unique brand, both creatively and technically, and is the reason it is chosen by the best of the best and why it is the leader in nautical sports apparel, with its distinctively bold and dynamic feel.
 Inspirations and creative ideas
Inspirations and creative ideas
Indeed, the Autumn/Winter 2016-17 collection grew out of SLAM's nautical origins. A day spent at the sailing club or out at sea, a stroll along the port being buffeted by strong gusts of wind and the feeling you experience when you ride the waves are just a few of the things that inspired the creation of these breathable and lightweight pieces that offer both water and wind resistance. What's more, they incorporate major global trends and a heightened awareness about how manufacturing processes and fabric choices affect the environment. Four moods distinguish and act as the driving force behind the new SLAM collection: Race, Water Front, Save the Ocean and Docks Distric.
Technological innovation
Technology has also been applied to the selection of materials used to insulate the outer garments, with Thermolite®hollow-core fibre being the preferred choice, as it has a thinner structure than silk, yet is highly breathable and offers elevated thermal insulation. Thermolite® is the result of a study conducted on polar bear fur, which found that concave hairs offer the increased thermal insulation needed to tackle bitter environments. Thermolite® insulation is perfect for guaranteeing warmth, a light weight and long-lasting functional insulation that will ensure warmth for longer.
Energy, grit and passion
Distinctive Italian craftsmanship can be seen in both the men and women's collections, both in terms of style, but also in terms of the fine, Italian-made yarns found in the knitwear and accessories: scarves, snoods, hats and gloves.
Energy, grit and passion
Keywords for facing the sea and days spent on a boat: energy, grit and passion, concepts that the AW 2016-17 collection interprets to perfection with an innovative touch provided by SLAM's beloved style.