"At Barcolana, SLAM has the opportunity to get closer to the entire sailing world, seamlessly, as it will be around real sailors and get the chance to examine the new needs of a market that is continually changing, up close and personal," explains the brand's marketing consultant Federico Repetto.
The partnership between SLAM and Barcolana is set to continue. Barcolana is an important cultural event, as well as the international sailing event that sees the biggest number of boats take part in the world, which registered record numbers of competitors and public participation of more than 350,000 people last year. The brand is proud to sponsor a landmark event within the sailing world with such global reach like Barcolana, with which it has signed a collaboration deal for the next three years.
These two important institutions within the sailing world have done an incredible job of working as a team to successfully put on a program of exciting challenges within the regatta courses, as well as parallel cultural events, striving to make the most of traditional nautical heritage by connecting people with the city.
SLAM will be present at the Barcolana village with its official stand in the San Giusto basin, made up of a media base, a lounge and an official store, where the collection created by SLAM especially for occasion will be sold. The SLAM line for Barcolana is the unadulterated celebration of the core values of the Genova-based brand - quality, technology, expertise, excellence and passion - and presents itself as a veritable passepartout collection for sailors. Water-repellent bags, hats, T-shirts and polo shirts come in shades of black, grey and white and are perfect for anyone that wants to fully embrace the spirit of Barcolana. Great importance has also been reserved for outer garments: super high-performance softshell jackets and wind breakers. The Blow Jacket and the Gary Jacket are ultra-light, breathable, waterproof and windproof pieces with heat-sealed seams and primaloft® padding, the best alternative to down in the world and a benchmark for all synthetic insulation when it comes to performance. The Redondo softshell jacket, and it's women's version - the Oxbow softshell jacket - outstrip all the rest with their ergonomic fits created by a cut and construction that have been purposefully designed to follow and work with the body's movements.
The Barcolana collection will also be available in SLAM stores and re-sellers in the provinces of Trieste, Gorizia and Udine.