The new Slam Shop in Genoa has been inaugurated
October, 2 - 2017
The new Slam Shop in Genoa has been inaugurated

The new Brand Identity has shaped the store’s design: the new 2017-18 Fall/Winter collection is located centre stage, clearly highlighting the Win-D technical line and the BeLeave sportswear capsule collection.

Both storeys of the building on Via Ceccardi 3 hosted the hundreds of people who turned up throughout day to discover the concept store’s new image and the latest products. Photos of regattas projected onto screens (located inside and outside the store) and breathtaking shots of boats were displayed in every room the guests visited.

The party on Saturday 23 September was the final moment of a special day dedicated to the sea celebrated with Slam’s technical partner Yacht Club Italiano during Millevele, Genoa’s historic regatta – twinned with Barcolana – that greeted many boats on the starting line. A beautiful and colourful sight and a fitting tribute for this 30th anniversary.

A special day dedicated to the sea which was also celebrated in the city of Genoa. The brand had also organized Street-O, an interesting orienteering event in collaboration with Outdoor Portofino. After a quick briefing, maps were distributed to all those participating in the entertaining competition: an opportunity to discover some of the city’s most evocative spots by way of the lesser known ancient alleys and back streets of the former Maritime Republic.