THE BIRTH OF I AM, THE SLAM MAGALOG
I AM leads to immersion in our shared passion for the sea and for sailing.
A synthesis of close identification between brand and person.
February, 27 - 2017
THE BIRTH OF I AM, THE SLAM MAGALOG
We’re proceeding on our new route, and we present the first edition of our magalog. A publication that combines the products in our new spring/summer collection with a selection of photography and articles on events and personalities from the sailing world. And so the new Slam brand identity is expressed through the stories of sailors and the stars of one of the world’s best-attended regattas, the Barcolana. Where we were once again this year, as technical sponsors and worn by the winners.
I AM will be available in Slam stores.
THE BIRTH OF I AM, THE SLAM MAGALOG
NEW COLLECTION: design AND tecHnologY FOR THE SEA
We’ll go far. We’ve only just come about!
When the wind changes, we trim the sails.
This is what we’ve done at Slam.
NEW COLLECTION: design AND tecHnologY FOR THE SEA
A love of the sea and sailing, creative energy and performance: these are the core values of the 2017 Slam spring/summer collection.
Iconic garments from previous collections have been reinterpreted in a style that’s new, yet faithful to the original DNA of the brand, closely linked to our passion for the sea, sailing and excellent performance. And it’s this very passion which has made Slam a unique brand and a landmark in the world of marine sports, and provided the inspiration for two capsule collections within the main spring/summer 2017 collection.
THE I AM PROTAGONISTS
In the magalog you won’t find models, but rather five sailors.


Alice, 15, is 420 world champion, and has been sailing since she was 7.
Alessandro, 32, is a native of Trieste; for him the world of sailing is a natural outlet.
Ilaria, 19, is studying statistics; she goes windsurfing and diving as well as sailing. The sea takes up all her free time.
Guglielmo, 30, moved to Spain, where he’s turned his passion for sailing into a job.
Romina, 30, is a vet. She discovered the sea for love, and now she spends her life waiting for the wind.


Because the sea should be felt close up.